Launched on Earth Day, this campaign announced EAT Club’s purchase of enough carbon offsets to negate their entire carbon footprint, plus that of every EAT Club employee, in and out of the office. Work at EAT Club? You’re now carbon-neutral.
I wrote the video and support materials in close collaboration with EAT Club. The Duke and the Duck, the animation studio I brought in on the project, did a charming — and fast! — job on the video.
A leading office catering company, EAT club prepares, packages and delivers thousands of individual lunches every day. And while their model cuts down on food waste, they’re still conscious of the greenhouse gases created by cooking, packaging, delivery, etc. They created this initiative in order to address that.
Live-streaming-concert company Flymachine brought me in to create UX writing guidelines to instruct future teams how to create their microcopy. Even if the guide itself looked super basic (scroll down), the end result looked amazing.
Pro tip: Add a guide to character counts for your site’s most-used UI elements and your UX writers will hug you.
I find that writing internally for companies is uniquely fulfilling: You work on projects that directly help employees.
For developer tools company Trunk.io, I collaborated directly with their Chief of Staff to select their values, then wrote them up in an inclusive, conversational tone that paired nicely with their brand voice.
Brain-training game company Lumosity offered friendly diagnostic reports to gauge a user’s improvement as they played. These Insights let them track both their performance, and potentially, their mental acuity.
After first-pass design, I’d suggest ways to streamline the UX and make information easier to digest. Then, I’d create UI copy that was clear, brand-consistent, and encouraging.
Co-founder David Gómez-Rosado and I created UX publication WANT Magazine to show that User Experience isn’t just about building apps; it’s the art and science of making products and services enjoyable to use.
It's since closed down but you can find it at the Internet Archive.
Communication Arts liked it enough to profile the first issue. I conducted interviews with industry luminaries like Don Norman and Jakob Neilsen. As Managing Editor, I herded a team of writers, designers, and even a cartoonist to the finish line, each issue.
I was an Evernote power user long before working there. In fact, I think the fanboy-ish cover letter I wrote helped get me the gig.
I wrote a number of marketing campaigns for them and a series of blog posts — some that showcased new features, some that showed ways to improve your life and/or productivity using the app.
Proof that the smallest budgets inspire the most creative solutions.
CA Technologies wanted to create thousands of company evangelists by encouraging its employees to use (but not misuse!) social media.
I wrote & storyboarded a vid that would engage CA Tech's vast age demo, which their in-house A/V department then produced on a shoestring.
To make it a fun watch, we went full camp, using old public-domain and rights-managed (i.e. free and cheap) footage to make it look and sound like a 1950s educational film.
I delivered a scripted animatic, a scratch VO, and dozens of carefully-curated clips.
I consider it a personal victory that I got the bees in there.
One of the cool things about training your brain with Lumosity: dynamic reports that surfaced interesting and useful information about your brain training.
Lumosity’s head of Science developed the content for each game’s Insight. I’d apply UX Writing, feature naming, and content design, making the text layperson-friendly, tone-consistent, and easy to scan. Check out Train of Thought for a more detailed UX breakdown.
Compare your progress with your local community, or compare your community’s scores to other towns & cities. This project required some intensive feature naming work and attention to detail.
What job does your skillset match? This Insight looks at a member’s gameplay and identifies occupations that match those strengths and weaknesses.
Working at Skype presented some fascinating opportunities — like getting to interview people who use Skype to improve their lives, careers, or relationships in unusual ways.
I had the chance to cover the Austin blues-harp player who supports his family teaching harmonica around the world. Or the psychologist who takes his practice anywhere he wants. Or the professional baby-whisperer.
Writing for the Skype Blog kept my journalism skills sharp while attracting new audience for Skype via engaging stories you wouldn't hear anywhere else.
How to keep teens off drugs? Zombies, obviously.
Created for Partnership For a Drug Free America, this game racked up a whopping 1.5 million plays in its first three months. In it, Earth has been taken over by zombies and it's up to you and your jetpack to save the human race!
I devised the basic concept with a pair of designers, and fleshed it out into a series of scripts and creative specs that became the basis for the game development. The results are no longer online, but the screen shots below should give you insight into the fun that was ZOMBIE ESCAPE.
From the display campaign that drove traffic to the online game.
