Liberating your brand from the bland

A man with glasses standing confidently with folded arms in front of a tall tower of books, each labeled with different topics related to content creation and marketing, including 'Brand Personality', 'Messaging Pillars', 'Brand Voice', 'Tone of Voice', 'Tag Lines', 'Editorial Guidelines', 'Style Guides', 'Company Naming', 'Product Naming', 'Landing Pages', 'Website Copy', 'CRM', 'Ad Copy', 'Social Copy', 'Video Scripts', 'Blog Posts', 'Articles', 'Newsletters', and 'Case Studies'.

  • I started in print media (editing comic books, actually) and moved into digital while digital was still figuring itself out. I discovered a multitude of smart companies who simply didn't understand how to express their ideas using this new media. And I set out to help.

    I had to learn quickly (a skill I still leverage with clients), landing a role as the first copywriter for one of the first digital design firms to go public.

    That was (mutters unintelligibly) years ago. Since then, I've served global ad agencies, Fortune 500s, and startups of various sizes. I’ve also expanded my expertise across…well, check out the illustration for that. I co-founded one of the first UX publications. And I've written, directed, and produced around two dozen comedy shorts.

    Mostly, I help companies find the words that make them more useful, more persuasive, and harder to confuse with the competition.

    I'm based in San Francisco, where I split my time between walking my food-crazed dog, teaching sketch comedy writing, and empowering brands of all sizes.

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