Some of my coolest corporate gigs start while I'm doing a standard one--writing site copy, for instance. At some point, the client notices my comedy videos, and wonders if I can do something similarly fun for them. "Social Media And You" was one of those.

IT juggernaut CA Technologies wanted to encourage their employees to use social media in hopes that they'd spend at least part of their time bragging about their company, retweeting flattering articles, or other such passive evangelizing. They wanted a simple video to show their teams internally. But, of course, they wanted something engaging and worth passing around. That usually means "funny," so they approached me.

I pitched them on doing a primer that looked and sounded like classic 1950s educational films and they went for it. Video is embedded below, and a few more details about it can be found here. Hope you like bees!