We created a whole ecosystem of promotion around the music room, which I wrote: sponsorship slides for the stage video screens, signage in and around the festival, digital banners, web presence, even messages on the official Sasquatch! app. We
The campaign proved a huge awareness-raiser, resulting in 3x more e-mail signups than estimated, not to mention level-setting amounts of engagement with our videos and social posts, plus packed Music Room dance floors. 
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