To promote Skype’s newly-free-of-charge Group Video Calling feature, we made this documentary-style film profiling an actual two-man startup who used it to keep their business lean, mean, and profitable. I served as co-creative lead and script supervisor on this piece. 

For a person as passionate about music and branding as I am — and a fan of SPIN Magazine since high school — this is a dream gig. In SPIN ON BRAND, we track music/brand partnerships, technology, and culture issues that are important to the marketing community.

My goal is to make SPIN ON BRAND a useful B2B newsletter that’s actually entertaining to read. I do this by finding and writing stories about brands and experiences that appeal to both marketers and pop culture aficionados. It helps that SPIN gives me (mostly) free reign to keep the writing sharp, impactful, and witty.

Not sure what APIs are? Watch even the first twenty seconds of this and wonder no more.

This first video in a partnership between Visa and MuleSoft explained API tech to the layperson using fun metaphors and simple language. I added humor to keep the viewer engaged. My estimable art director/animator, Chris Payne, added another layer or two of creative flair on top. An accompanying infographic quickly followed. If Visa and MuleSoft collaborate as well as Chris and I did on this project, they're in for a treat. 

An ad I scripted and co-concepted, supporting the release of MuleSoft's 2016 Benchmark report. We used a friendly visual conceit to convey the difficulty of enterprise digital transformation, and presented APIs as the saving grace. 

An animated campaign I wrote & directed for private social network provider NationalField. I also storyboarded the pieces and cast & directed the voice actors. Fun stuff.