Copy. Content. Comedy.
Even if I’m no on fleet management and safety, I am highly skilled in turning deep knowledge into accessible, engaging content.
That’s how the subject matter experts at Samsara and I created this eBook on AI-powered video systems for warehouses, garages, and other supply-chain touchpoints. As of this writing, it’s their most-downloaded eBook.
I applied my editorial skills and brand voice acumen to create a structure and tone that provided clear, relevant information and conveyed Samsara's industry-leading expertise.
I also pitched a series of sidebars that surfaced success stories of Samsara clients using this technology.
International electric vehicle (EV) charging company FLO brought me on to run all things copy for their comprehensive site redesign.
Over the three-month project, I coordinated the entire marketing department, a half-dozen product managers, and a SEO consultant, ramping up quickly on all things EV and writing and editing dozens of pages. I've written a few case studies for them as well.
We’re talking stacks of content written or re-voiced for this robust site. Here’s the top third of the home page:
…and here’s the middle third. Anything I didn’t write, I edited. Anything I didn’t edit, my work set the tone for.
Finally, here’s the final third of the home page. FLO has 10-20 pages this length, and another two dozen around half this long. Great people, great product, great project.
I co-created SPIN ON BRAND, A B2B newsletter that tracked music/brand partnerships, technology, and other culture issues important to music marketing.
We were one of the first industry newsletters to do an all-AI issue, back in early 2023. Every issue was delivered in SPIN’s famously irreverent-but-impactful editorial tone.
The first video in a partnership between Visa and MuleSoft, “The ABCs of APIs” explained API tech to the layperson using fun metaphors and simple language. I added humor to keep the viewer engaged. An infographic quickly followed.
To promote Skype’s newly-free-of-charge Group Video Calling feature, we made this documentary-style film profiling an actual two-man startup who used it to keep their business lean, mean, and profitable. I served as co-creative lead and script supervisor on this piece.
After setting Poly’s brand tone (more about that here), I spent a couple of years rewriting their marketing copy.
I developed reams of product marketing copy for Poly: comprehensive decks containing multiple headlines and blocks of text — all at specific word counts to be used for launches, updates, web content (as seen here), packaging, and campaigns.
One of the last things I wrote for Skype was the VO script and text screens in this how-to video for Skype’s B2B product, Skype Meetings.
The visuals were adapted from a fantastic case study about a small aerospace company who used Skype to collaborate on and test solar-powered planes.
Side note: since Microsoft purchased Skype back in 2011 and folded Skype into the MS brand some years later, I suspect that much of Skype Meetings made its way into Microsoft Teams.
An ad I scripted and co-concepted, supporting the release of MuleSoft's Benchmark report. We used a friendly visual conceit to convey the difficulty of enterprise digital transformation, and presented APIs as the saving grace.
